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Equity Story Pty Ltd · AFSL 343937 · Part of ASX-listed Aland Equity Group (ASX: AEG) · Founded 2008 · Check the licence, check the ticker
David TildesleyPeter Kopetz 4.7 on Trustpilot from 84 reviews

Don't take a share ad on its word. Check this one.

Look up our licence, AFSL 343937, on the ASIC register and our parent company, AEG, on the ASX. Then meet the two analysts by name, see the stop set before every formal call, and read why calls still miss.

Join Investor Plus Why we ask you to check

$247 a year · cancel any time · 30-day guarantee on the membership

Faceless sources

The tip came from a name you couldn't look up

You've probably had one. A share tip from a forum handle, a group chat, an ad with a stock photo and no surname. It sounded sure of itself. It told you what to buy.

Then the price turned, and there was nobody to ask. No licence to check, no face to put to the call, no record of what had been promised. The source went quiet and the next decision landed on you, at the worst possible moment.

Every tip you've followed told you what to buy but never mentioned when to sell. That's the gap a faceless source leaves, and it's why you're right to be suspicious of this page too.

So we won't ask you to believe us. Everything below is something you can check: who we are, who makes the calls, what each call commits to in advance, and what happens when one goes wrong.

The faces

Two analysts you can look up tonight

David Tildesley founded Equity Story and has 30+ years on the ASX. He presents the daily video, on camera, every weekday. Pete Kopetz is Head Analyst, with 23+ years in equity research. He runs the fundamental research and the live Ask The Analyst sessions.

Search their names. Then search the licence, AFSL 343937, on the ASIC register and the parent, AEG, on the ASX. Equity Story was founded in 2008 and works out of Level 6, 22 Pitt St, Sydney. In David's words: "We're proud to be 100% independent. We care about people and their results, not about management fees."

David Tildesley

David Tildesley

Founder and portfolio manager. 30+ years on the ASX. He presents the daily video and leads the exit-first discipline behind the Cincinnati Trading Method.

Peter Kopetz

Peter Kopetz

Head Analyst, 23+ years in equity research. He runs the fundamental research behind every recommendation and hosts Ask The Analyst.

Equity Story Pty Ltd · AFSL 343937 (check it on the ASIC register) · part of Aland Equity Group (ASX: AEG) · founded 2008

On record

Every call is written down before anyone knows how it ends

Hindsight is the easiest trick in share advice: anyone looks clever after the fact. So every formal recommendation in Investor Plus arrives with three numbers before the outcome is known: the price to buy under, the stop-loss guidance, and a target with a timeframe. The reasoning comes with it.

That makes each call checkable. Hold it against the chart afterwards and you'll see whether it reached the target or the stop, with nobody there to explain it away. It also means you know where you'd get out before you get in.

What every formal recommendation looks likeExample
TARGET 2.30 BUY UNDER 2.00 STOP 1.85
Buy under$2.00
Stop$1.85
Target$2.30
Illustrative example only, not a real recommendation. Every formal Investor Plus recommendation gives you all three numbers before you buy.
"I have tried many other trade recomendation programs … and none compare. The difference is they teach you and explain why and why not to invest in a particular stock."
Steven D.
"I like hearing the reasons behind the views and then making my own choices. … as an Economist by trade, I find it educational, interesting and entertaining."
Bryan T.

The misses

Calls miss. You should hear that first.

Any service that says its picks always go up is one to walk away from. Ours miss. Some calls hit the stop, and losses are part of doing this properly. The stop is set before you buy, so a wrong call has a limit you know in advance.

The stop is guidance, and it isn't guaranteed. Prices can gap past it overnight or on bad news, and when that happens the loss is bigger than planned. You're reading that here, before you've paid a cent, because you'd find it out anyway.

"They do not get 100% of their calls correct, but they do very well."
Roy R.
"I don't think anyone or any advice can give such guarantees. The annual subscription is designed to give you some ideas it is up to you to put in the work … member for life"
Kay

Test them weekly

Watch them every weekday. Question them twice a week.

Daily Market Edge is a 15 to 20 minute video each weekday, with David on camera walking through the market and any formal calls. In a 2021 survey of members (n=190), 82% said they can't do without it.

Ask The Analyst runs live on Zoom, Tuesday 7pm and Friday 12pm AEST/AEDT. Bring a share you know well and ask David and Pete what they'd do with it. It's the quickest way to find out whether they know their stuff, and the recordings sit in the archive if you want to check an answer later.

Mon to FriDaily Market Edge

15 to 20 minutes with David and Pete. Buy-under, stop and target on every formal recommendation.

Tue 7pm · Fri 12pmAsk The Analyst

Live on Zoom. Bring your own shares. Recordings in the archive.

Sunday nightHot Stocks Weekly

The week's highest-conviction idea, with entry, stop and target.

WeeklyEinstein's Report

Buy, Bullish, Sell or Bear on the shares the team follows, with charts.

Buy
Bullish
Sell
Bear

In members' words

Reviews are the weakest evidence here. Read them anyway.

You can't verify a quote on a sales page, so don't try. These are members' own words from Trustpilot, picked because they talk about doubts and limits. Look them up there and read the rest beside them.

"I've been trading stock for 42 years… Part sceptic part believer in the charts. … I highly recommend this to new and old, like me, investors."

Matthew B.Trustpilot

"In a crowded field the team at Equity Story stand out as being genuine, transparent, accurate and enjoyable to deal with."

Andy W.Trustpilot

"I strayed believing this particular stock was going much higher, but it never did and I paid the price for not following their advice. The system works…"

Chris D.Trustpilot

"…David gave me more time than I could have hoped for just chatting, no hard sell…"

S M.Trustpilot

Compare before you commit

Run the same checks on anyone you'd pay for share advice

Use this list on us and on whoever else you're weighing up. A source that fails these can't be held to anything.

Investor PlusA faceless tip source
Licence you can look up on the ASIC register
Listed parent you can check on the ASX
Named analysts on camera every weekday
Stop and target set before you buy
Reasoning given with every formal call
Live questions on your own shares, twice a week
Says up front that calls miss

The price

One price, and nothing hidden behind it

Here's everything in the membership, with the stated value of each part. Then the price, with no was-price above it.

  • Daily Market Edge15 to 20 minute analyst video every weekday, with buy-under, stop and target$1,500/yr
  • Ask The AnalystLive Zoom twice a week with David and Pete$2,400/yr
  • Hot Stocks Weekly + Einstein's ReportSunday pick and weekly signals with charts$500/yr
  • CTM FoundationsThe exit-first rule set, taught in week one$800/yr
Total stated value$5,200/yr
Investor Plus$247

$247 flat, billed once, about 68 cents a day. Renewal is the same $247 with notice first. No monthly drip, no upsell maze, and we don't do fake was-prices.

Investor Plus · Full year access

Check it from the inside. $247 a year.

$247 a year
Step 1Your name, email and mobile
Step 2Secure payment
  • Daily Market Edge, every weekday
  • Ask The Analyst, live twice a week
  • Hot Stocks Weekly, Einstein's Report, CTM Foundations, the archive
Continue to secure checkout

$247 billed once a year · renews at $247 with notice first · cancel any time · 30-day guarantee on the membership

The 30-day guarantee, and what it does not cover

Watch a week of the daily briefings and come along to one Ask The Analyst session. If it's not for you, email support@equitystory.com.au within 30 days for a full refund of your $247. No questions, no retention call.

That guarantees your satisfaction with the membership. Nobody can guarantee trading outcomes. Run from anyone who does.

FAQ

Fair questions from fair sceptics

How do I know this isn't a scam?

Check it yourself. Search AFSL 343937 on ASIC's register and you'll find Equity Story Pty Ltd. Search AEG on the ASX and you'll find the listed parent, Aland Equity Group. Equity Story isn't a broker and doesn't place trades for you. You buy and sell through your own broker.

Are the reviews real?

They're members' own words, quoted as written on Trustpilot, where you can read them in full beside every other review. Treat them as the weakest evidence on this page. The licence, the ticker and the analysts' faces are the parts you can verify.

Is this just another tip service?

A tip tells you what to buy. Every formal call here also tells you where you'd get out if it goes wrong, where the target is and by when, and why. You can hold each one to account against the chart.

What does a wrong call cost me?

Roughly the gap between your buy price and the stop, on the amount you chose to put in. That's why the stop is set before you buy, and why CTM Foundations covers position sizing in week one. Stops are guidance and prices can gap past them, so a loss can be bigger than planned.

Is $247 the real price?

Yes. $247 a year, billed once, about 68 cents a day. It renews at the same $247 with notice first, and you can cancel any time. No monthly drip, no upsell maze, and we don't do fake was-prices.

How much time does it take?

The daily video runs 15 to 20 minutes each weekday. Ask The Analyst is optional and recorded, so you can catch it later from the archive.

What if it's not for me?

Use the first 30 days to check it from the inside: watch a week of videos and sit in on one Ask The Analyst session. If it isn't for you, ask for a full refund. There's no retention call.

Two paths

Two ways to do this properly

Path A · Do it yourself

Do it yourself with Investor Plus: the daily video, the levels set before you buy, and two live sessions a week to question the analysts. $247 a year.

Path B · Have it done for you

If you'd rather have professionals manage it for you, there's the Aland Australian Equities Fund, $10,000 minimum, independently rated by Evergreen Ratings.

The Aland Australian Equities Fund (ARSN 695 130 922) is issued by Primary Securities Ltd (AFSL 224107) as responsible entity. Consider the PDS and TMD before investing. Fund information is separate from the Investor Plus membership.

Whichever you choose, start with one habit. Before you buy anything, write down the price at which you'd sell it.

Check everything. Then decide.

The licence is on the ASIC register. The ticker is on the ASX. David is on camera every weekday, and every formal call shows its stop before you buy. $247 a year, cancel any time, with 30 days to check it from the inside.

Join Investor Plus 30-day guarantee on the membership

Equity Story Pty Ltd · AFSL 343937 · part of Aland Equity Group (ASX: AEG)

$247 68 cents a day · cancel any time
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