"The team at Equity Story have given me the ability to trade without emotion. Simple strategies that work. Keep to the plan and it works."
Sound familiar
Years of tips. Not one exit written down.
A few came from a float. One was a mate's idea at a barbecue. Another was in the weekend paper, and it sounded sensible. Over the years you've built a handful of holdings the way most people do: one tip at a time.
Some went up. You meant to sell, then didn't. Some went down, and you told yourself you'd wait. A couple you haven't looked at in months, because looking changes nothing when you don't know what you'd do next.
Every tip you've followed told you what to buy but never mentioned when to sell. That's the gap. Plenty of ideas came in. Nobody ever handed you the other half of the decision.
Careful people end up here all the time. The ideas arrived without a routine, and without an exit attached.
"Too many times I've sold at the bottom or bought at the top. Their trading techniques have shown me when and what to trade."
"One of the hardest thing is when to sell, they'll let you know what they think if its time to do that. … I cannot trade without this one."