10 reasons first‑time investors can learn the exit before the loss

Three numbers, explained before you spend a dollar

A share recommendation that only says what to buy leaves out the hard part. Every formal recommendation in Investor Plus arrives with three numbers: the price to buy under, where the analysts would step aside if it goes wrong, and the target, with a timeframe.

On day one you can simply follow them. Over the weeks you learn why they sit where they do, by watching real calls, hearing the reasoning every weekday and asking about anything that doesn't make sense.

The rule that's cheapest to learn first

Equity Story's rule is short: decide the exit before the entry, then stick to it. The stop-loss guidance tells you, ahead of time, how much you're prepared to lose on a position. When a share turns, you step aside at the line and keep your money for the next idea.

Calls do miss. Stops are guidance and prices can gap past them. Starting with the rule already in place means a miss stays small while you're still learning, and you never have to unlearn a bad habit.

A chartist and a fundamentalist, checking each other's work

Every recommendation has to get past two people who read shares differently. David reads the chart. Pete reads the business. When one of them isn't convinced, you hear the argument.

Equity Story Pty Ltd holds Australian Financial Services Licence 343937 and is part of ASX-listed Aland Equity Group (ASX: AEG), so you can look them up before you join.

Ask The Analyst: no question is too basic

Tuesday night or Friday lunchtime, you're on Zoom with David and Pete. Ask what a stop is, why a target has a timeframe, or what to do with the shares you've just bought. Nobody's going to make you feel silly for asking. You'll pick up plenty from other members' questions too, and the recordings sit in the archive.

Times are AEST/AEDT. Can't make it? The recordings sit in the archive.

Daily Market Edge: a short lesson every weekday

David and Pete record it at their desks every weekday, with no studio and no script: what the ASX did, which shares they like and why, and the buy-under, stop and target for each formal recommendation. Fifteen to twenty minutes with your morning coffee, and each one teaches you a little more of the language.

The team's best idea for the week, in your inbox on Sunday night

Hot Stocks Weekly Pick is the team's highest-conviction idea for the week ahead, with entry, stop and target guidance. Read it on Sunday evening and Monday morning starts with the plan already written.

Member's own result. Not typical; yours will vary.

Einstein's Report: the weekly signal board

Every week the shares the team follows get a signal: Buy, Bullish, Sell or Bear, with the chart showing support, resistance and momentum. It's the quickest way to check whether something you already hold has turned, and what to steer clear of.

Learn the exit‑first method before your first trade

In your first week David teaches you the basics of the Cincinnati Trading Method: planning the exit, sizing the position, setting the stop. It's called CTM Foundations, and it's included. You can learn it before you place a single trade, so your very first trade already has its exit written down.

Made for true beginners

Everything is in plain English. You trade through your own broker, and Equity Story never handles your money. One member who joined with no trading experience at all describes learning through the method, the daily videos and the twice-weekly live sessions. You can take it at your own pace.

One membership, everything in it, $247 a year

No tiers and no extras you need to buy to make it work. The daily video, two live sessions a week, the Sunday pick, Einstein's Report, the method and the full archive, for about 68 cents a day.

And if you decide within 30 days that it's not for you, you can ask for your $247 back under the 30-day refund policy (conditions apply).