10 reasons early sellers finally let a winner run

The target is set before you buy, so you hold for it

It goes up a little and your stomach tightens, so you sell. It goes down and you tell yourself it'll come back, so you hold. Every formal recommendation in Investor Plus arrives with three numbers: the price to buy under, where the analysts would step aside, and the target, with a timeframe.

The target gives you a reason to stay in a share that's working. The stop gives you a reason to leave one that isn't. Both are decided on a calm morning, before you spend a dollar.

Cut the losers first. That's the half nobody practises.

Professionals cut losers and ride winners. Amateurs do the opposite. That's the game. The stop-loss guidance tells you, ahead of time, how much you're prepared to lose on a position. When a share turns, you step aside at the line and keep your capital for the next idea.

Calls do miss: stops are guidance and prices can gap past them. The stop is what keeps a miss small, and a small miss is far easier to sit beside while a winner runs.

Member's own result. Individual experience, not typical; yours will vary.

A chartist and a fundamentalist, checking each other's work

Every recommendation has to get past two people who read shares differently. David reads the chart. Pete reads the business. When one of them isn't convinced, you hear the argument.

Equity Story Pty Ltd holds Australian Financial Services Licence 343937 and is part of ASX-listed Aland Equity Group (ASX: AEG), so you can look them up before you join.

Ask The Analyst: bring your own shares, live, twice a week

Tuesday night or Friday lunchtime, you're on Zoom with David and Pete. Bring the share you've held for ten years, the one sitting on your watchlist, or the stop you're unsure about. You'll pick up plenty from other members' questions too.

Times are AEST/AEDT. Can't make it? The recordings sit in the archive.

Daily Market Edge: a reason to hold, every weekday

David and Pete record it at their desks every weekday, with no studio and no script: what the ASX did, which shares they like and why, and the buy-under, stop and target for each formal recommendation. Hearing the reasoning out loud each morning makes it easier to sit through a wobble.

Sunday's pick arrives with its target already written

Hot Stocks Weekly Pick is the team's highest-conviction idea for the week ahead, with entry, stop and target guidance. Read it on Sunday evening and you know two things before Monday: where you'd get out if it's wrong, and what it's being held for if it's right.

Einstein's Report: the weekly signal board

Every week the shares the team follows get a signal: Buy, Bullish, Sell or Bear, with the chart showing support, resistance and momentum. It's the quickest way to check whether something you already hold has turned, and what to steer clear of.

Learn the exit-first method in week one

In your first week David teaches you the basics of the Cincinnati Trading Method: planning the exit, sizing the position, setting the stop. From then on you can see why each stop sits where it does, and run the same checks on the shares you already own.

Swap the willpower for a written plan

You already know selling winners early and holding losers is backwards. Knowing hasn't stopped it, because the decision gets made mid-move, when the nerves are loudest. Before you buy anything, write down the price at which you'd sell it, both ways. And twice a week you can ask David and Pete about the share you're itching to sell.

One membership, everything in it, $247 a year

No tiers and no extras you need to buy to make it work. The daily video, two live sessions a week, the Sunday pick, Einstein's Report, the method and the full archive, for about 68 cents a day.

And if you decide within 30 days that it's not for you, you can ask for your $247 back under the 30-day refund policy (conditions apply).