10 reasons serious researchers finally know when to act

Research tells you what. The three numbers tell you when.

You can value the business, read the notes to the accounts and spot the risk in the debt. Then the price moves and the spreadsheet goes quiet. Every formal recommendation in Investor Plus arrives with three numbers: the price to buy under, where the analysts would step aside, and the target, with a timeframe.

You're not hoping, you're following a system. The decision you keep circling gets made on a calm morning, before you spend a dollar, and from there the price tells you what to do.

The stop is the decision you keep avoiding

Most over-research is a way of putting off one question: what happens if I'm wrong? Equity Story's rule answers it first. Decide the exit before the entry, then stick to it. The stop-loss guidance tells you, ahead of time, how much you're prepared to lose, so the research can finally end in an action.

Calls do miss: stops are guidance and prices can gap past them. The stop is what keeps a miss small, and it's what lets you act without needing to be certain first.

Member's own result. Individual experience, not typical; yours will vary.

Pete reads the business the way you do

Pete Kopetz has spent 23+ years in equity research on quality ASX small and mid caps: the same work you'd do yourself. David Tildesley, 30+ years on the ASX, reads the chart. Every recommendation has to get past both, and you hear the argument.

You don't have to take their word over yours. Set their reasoning beside your own spreadsheet, then question it live. Equity Story Pty Ltd holds AFSL 343937 and is part of ASX-listed Aland Equity Group (ASX: AEG).

Ask The Analyst: bring your own shares, live, twice a week

Tuesday night or Friday lunchtime, you're on Zoom with David and Pete. Bring the share you've held for ten years, the one sitting on your watchlist, or the stop you're unsure about. You'll pick up plenty from other members' questions too.

Times are AEST/AEDT. Can't make it? The recordings sit in the archive.

Daily Market Edge: 15–20 minutes, every weekday

David and Pete record it at their desks every weekday, with no studio and no script: what the ASX did, which shares they like and why, and the buy-under, stop and target for each formal recommendation.

Watch it with your morning coffee or on the commute. Most members fit it around a full-time job.

The team's best idea for the week, in your inbox on Sunday night

Hot Stocks Weekly Pick is the team's highest-conviction idea for the week ahead, with entry, stop and target guidance. Read it on Sunday evening and Monday morning starts with the plan already written.

Member's own result. Not typical; yours will vary.

Einstein's Report: a timing check on what you already own

Every week the shares the team follows get a signal: Buy, Bullish, Sell or Bear, with the chart showing support, resistance and momentum. Your research says whether the business is good. This says whether the price agrees right now, and what to steer clear of.

Learn the exit-first method in week one

In your first week David teaches you the basics of the Cincinnati Trading Method: planning the exit, sizing the position, setting the stop. From then on you can see why each stop sits where it does, and run the same checks on the shares you already own.

Built to be argued with

You'll want to check the working, and you can. Every call comes with the reasoning, the daily video explains why, and twice a week you can put your own analysis to David and Pete, live. Members who've traded for decades come for exactly that: a second opinion they can question.

One membership, everything in it, $247 a year

No tiers and no extras you need to buy to make it work. The daily video, two live sessions a week, the Sunday pick, Einstein's Report, the method and the full archive, for about 68 cents a day.

And if you decide within 30 days that it's not for you, you can ask for your $247 back under the 30-day refund policy (conditions apply).