10 reasons investors who rode it up and back down finally know when to sell

The target is set before the run starts

The run is the easy part. You're up, it feels like it will keep going, and the sell price you promised yourself creeps a little higher each day. Then it turns, and you hold on for it to get back to where it was. It doesn't, and the gain you had is gone.

Every formal recommendation in Investor Plus arrives with three numbers: buy-under, stop and target, with a timeframe. When the price reaches the target, the decision is already made. You made it before the excitement started.

A stop that protects the gain you already have

Most round trips start with a good entry and no exit on paper. Equity Story's rule is short: decide the exit before the entry, then stick to it. The stop-loss guidance tells you ahead of time where you'd step aside, so a share that turns gets sold on a plan, before the whole gain is handed back.

Calls do miss. Stops are guidance only and prices can gap past them. What the stop does is settle the decision early, before a turn becomes a full round trip.

A chartist and a fundamentalist, checking each other's work

Every recommendation has to get past two people who read shares differently. David reads the chart. Pete reads the business. When one of them isn't convinced, you hear the argument.

Equity Story Pty Ltd holds Australian Financial Services Licence 343937 and is part of ASX-listed Aland Equity Group (ASX: AEG), so you can look them up before you join.

Ask The Analyst: bring your own shares, live, twice a week

Tuesday night or Friday lunchtime, you're on Zoom with David and Pete. Bring the share you've held for ten years, the one sitting on your watchlist, or the stop you're unsure about. You'll pick up plenty from other members' questions too.

Times are AEST/AEDT. Can't make it? The recordings sit in the archive.

Fifteen minutes a weekday, instead of chasing the next one

Chasing the next run means reading every headline and every forum thread. Daily Market Edge is 15 to 20 minutes every weekday, recorded by David and Pete at their desks with no studio and no script: what the ASX did, which shares they like and why, and the buy-under, stop and target for each formal recommendation. In a 2021 survey of members, 82% said they can't do without it.

The week's best idea, with the exit already attached

Hot Stocks Weekly Pick is the team's highest-conviction idea for the week ahead. It lands on Sunday night with entry, stop and target guidance, so you know where you'd take the gain and where you'd step aside before Monday's open. You're reading the plan before the run, instead of reading about the run once it's over.

Member's own result. Individual experience, not typical; yours will vary.

Einstein's Report: the weekly signal board

Every week the shares the team follows get a signal: Buy, Bullish, Sell or Bear, with the chart showing support, resistance and momentum. It's the quickest way to check whether something you already hold has turned, and what to steer clear of.

Learn to bank the gain in week one

In your first week David teaches you the basics of the Cincinnati Trading Method: planning the exit, sizing the position, setting the stop. The short version: bank the fives, cut the twos, and let the maths do the rest. A target set in advance is what turns a good run into a gain you actually keep.

Six 5% gains compound to about +34%. That's illustrative arithmetic, not a promise or forecast, and calls miss. It shows why a modest gain you take on plan does more for you than a big one you hand back.

Made for beginners, and for 40-year veterans

Everything is in plain English, and the live sessions take questions at any level. Nobody's going to make you feel silly for asking. Members who've traded for decades come for something else: a second opinion they can question, twice a week.

One membership, everything in it, $247 a year

No tiers and no extras you need to buy to make it work. The daily video, two live sessions a week, the Sunday pick, Einstein's Report, the method and the full archive, for about 68 cents a day.

And if you decide within 30 days that it's not for you, you can ask for your $247 back under the 30-day refund policy (conditions apply).